Entrepreneurship Course Plan

What is an Entrepreneur?

– Characteristics and psychology.
– Role models and intervention from a entrepreneur
– Differences between a company, cooperative, social enterprise and NGO
– Rationale of opening an enterprise and its benefits
– The challenges and opportunities of digital entrepreneurship

Creative Thinking Skills

– Generating an idea
– Parallel Thinking Tools
– Exercises on idea generation

Entrepreneurial Skills

– Vision to reality
– Idea generation
– Communications
– Networking
– Management

Elements of an enterprise

– Challenges and Opportunities
– The market
– The company
– Financial institutions and support
– Government institutions
– Constituted bodies (Chamber of Commerce, GRTU and MEA)
– Business services professionals

Leadership and Management

– Personal Development and Management Theories
– Designing and Redesigning the structure of an organization & Strategic Thinking
– Understanding the customer managing teams
– ‘Expert Power’ and Leadership theories / styles
– Ethical issues and Sustainability
– Practicing leadership skills and managing communication

Idea-to-market

– Vision, Mission, Plan and Action
– Business Model Canvas
– Unique Selling Propositions
– Idea-to-Market
– The Business Plan
– Funding an enterprise
– Developing an enterprise
– Presenting the new business

Communicating the enterprise/products

– Basic elements of communication
– Traditional media and their use
– The Internet as a platform of communication
– Social media
– Creating sparks in the community to promote your products and services

Marketing

– Principles of marketing
– Demographics in the market
– Sectorial Analysis (Tourism, ICT, Creative Industries, Agriculture)
– Tourism a crucial market for creatives
– Tapping international markets

Globalisation and Green Industries

– Theories of firm dynamics
– Clusters and Innovations
– Entrepreneurship and Innovation
– Innovation Management Practice
– Cross cultural awareness and societal changes
– Technology, Entrepreneurship and Green Revolution